Japnese whale slaughter occurs in Australia’s back yard every year on the basis of scientific slaughter. Over a thousand whales have to be hunted and cruelly murdered for japan to be able to conduct their research! Yet the meat is sold commercially to japanese restuarants and coastal villages. In response bluetongue brewery has developed a controversial ad that highlights the cruelty of whale slaughter. The company’s aim was to show what the owners of the company really valued and stood for, life in general.
